Knowing how to hire a reliable online copywriting services can help save you from a lot of trouble. Here are a few things you need to bear in mind.
When it comes to finding reliable online copywriting services, there are a couple of things you need to bear in mind. The first being that content writing sites range from those run by professionals like an ad agency to single person operations. Also, companies tend to charge more than one or two-person operations. However, just because a company offers a service does not mean that they are great. As a matter of fact, there are some very awful ones too.
Content writing sites, at least the majority of them like to promise the world and deliver just short of expectation. So, before you decide to click the ‘buy’ button check out their portfolio. An excellent service will not shy away from putting up content that they have written in the past. So, check that out before proceeding. Only move to the step no. 2 if you like their writing style.
Online copywriting services may often employ a couple of writers. However, you’ll just need one writer in most cases. But you need to know who this writer is and if they have any experience writing for your niche. That requires getting in touch. Use the ‘contact us’ page to get in touch with the company. Tell the company about your website, describe the niche briefly and ask to get in touch with the writer.
The truth is that the majority of low-quality companies will refuse. The most common excuse is that they are huge and can’t put each client in touch with the writer which distracts them from work. When in fact these companies are outsourcing to cheaper, lousy quality writers in non-English speaking countries.
Only hire the company if you can at least communicate with the writer. Perhaps a short call or online chat will work perfectly.
It goes without saying that if you’re in the market for a freelance writer, they happen to be cheaper than most companies. However, they also tend to be overwhelmed with work and so they may and do in most cases miss deadlines. That said a good freelance copywriter would cost you between $5 to around $10 per 100 words.
Should you hire a freelance copywriter? Sure, if they are good and deliver on time, they are great. However, start with a test article, page or post before offloading your entire writing load on to them.
Finally, don’t outsource your writing to another country. Always hire native speakers, the same goes for if you need content in German, Chinese or any other language.
Online copywriting services are a dime a dozen a Google search will reveal. But always hire the best you can afford because that pays dividends in terms of conversions, rankings, and your eventual success.