​SEO Website Copywriting Tips for Businesses

​One of the biggest challenges for startups is making sure that they get professional SEO website copywriting. While the number of agencies and freelance SEO writing companies numbers in the hundreds across the world, it can still be expensive. Plus, the quality you end up receiving if you choose a cheap service can be more detrimental to your business than being an asset. So, perhaps the next best thing is to do-it-yourself.

How to do SEO Website Copywriting?

Let’s start by saying that nobody understands your business better than you do. While your writing skills may not be on the extreme end of the professional spectrum, it's still better than many $5 article writers out there. Plus, doing it yourself means that you can take the time to ensure that everything that goes into the content is good. Though before you can write anything its time to do some keyword research.

Keyword Research Made Simple

A Google search will yield hundreds of results for articles which outline how to perform keyword research. For the most part, it’s not very difficult, but it is time-consuming. The reason why keyword research is so important is that it gives you some insight into what people are searching for when they need a product, company or service like yours. Once you’re able to target those keywords in your content the chances of ranking well in Google increases which in turn means that you get more leads.

SEO professional services use tools like Majestic, though you’re not going to pay over $300 a year if you need it just once. So, the next best tool which is a bit time consuming but free is Google’s AdWords tool. Just enter in your niche, for instance: car rental, or pizza factory and you’ll be presented with all the keywords people are using to reach similar websites. Then perhaps make a top 10 list of the best keywords that describe your business and work on targeting them.

Write around the keywords you choose

SEO website copywriting requires that all the content on your website revolves around the keywords you’re targeting. However, there are a couple of things that you need to avoid to not invoke the wrath of the great Google:

  • Don’t use one keyword phrase more than three times throughout your content.
  • Ensure that your content adds value and is not just a bunch words tied together.
  • Don’t link to or mention spammy websites.
  • Many SEO professional services also recommend adding a blog to boost rankings.
  • The content shouldn’t be shorter than 500 words on average.
  • Make sure that your content is original. This can be checked by using a tool called “Copyscape.”
  • Add lots of pictures like graphs, pictures of employees, the office, etc. Each should have a description Alt-tag.

Hire a professional

SEO website copywriting may not be for everyone, and many startup owners don’t have the time. If that’s the case, you’re better off paying a good price for great quality. Never settle for lousy quality because low-quality content gets penalized by Google and other search engines. If you are looking for a company to handle your SEO content, then contact us! (shameless plug).